Balfegó at the biennial Alimentaria-Hostelco 2026 event

There are events that serve to gauge the pulse of the industry. Alimentaria-Hostelco Barcelona is, without a doubt, one of them. A leading biannual trade show for the international food industry, it brings together the best solutions for the HORECA sector and serves as a hub for trends, innovation, and, above all, a shared understanding of where the food industry is headed.

Over the past few days, we’ve been present with our booth—a space that has gone far beyond being a mere display area. Designed as an open and dynamic space, it has become a constant gathering place where conversations have flowed naturally and where we’ve been able to share our perspective on the product with professionals from a wide variety of backgrounds.

Because if there’s one thing that has defined our presence at this year’s event, it’s precisely that: the product as the central focus. Its quality, traceability, and versatility have been evident in every interaction, reminding us that, in an increasingly demanding environment, authenticity and origin are more important than ever.

In this regard, the culinary experience has played a key role. The Tunateca team, led by Executive Chef Alejandra Ormeño, has been responsible for bringing all that value to the plate. Through the tastings, the corner has become a vibrant space where each dish has allowed guests to discover new ways of interpreting the product, combining technique, precision, and a meticulous attention to detail.

Beyond the day-to-day activities, Alimentaria offers a clear picture of the current state of the industry. A trend toward more conscious offerings is taking hold, with respect for the product, sustainability, and the ability to create authentic experiences playing a leading role.

In this context, we believe that true value lies in how the product is presented and experienced. It is no longer simply a matter of showcasing it, but of creating a coherent narrative around it—one that can connect with an increasingly informed and discerning consumer.

We close this edition on a very positive note. Not only because of the opportunities created or the connections made, but also because it confirms that the path we are following is the right one. A path that focuses on excellence, on our roots, and on our ability to continue evolving without losing sight of what makes us who we are.

Alimentaria has once again served as a starting point. And what comes next is undoubtedly the most interesting part.